Samantha
(Pontius)
Breen

Originally from Maryland’s Eastern Shore, I began my career in Washington, DC with JBG SMITH, one of the DMV’s leading developers. Working across both the Marketing and Retail Leasing teams, I gained hands-on experience with high-profile developments and discovered a passion for the intersection of branding, placemaking, and community. I became especially interested in how thoughtful design and storytelling can shape the way people experience and connect with a place.

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Today, I’m a Brand Design Manager at Gensler, a global architecture and design firm, where I lead design and brand initiatives across a diverse range of clients and projects. I work closely with clients to understand their vision, uncover the ideas and stories that make each project unique, and translate them into thoughtful, cohesive design experiences in the physical and digital space. From strategy and concept development through design and execution, I bring together people, ideas, and disciplines to create work that is both intentional and impactful.

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My approach is rooted in collaboration and thoughtful project leadership. I believe successful design comes from creating a clear process, building strong relationships, and keeping teams aligned from concept through execution. I enjoy bringing together clients, designers, and cross-functional teams to move ideas forward, navigate challenges, and ensure every detail supports the larger vision.​